{"product_id":"prada-paradigme-men-perfume-100ml","title":"Prada Paradigme Men Perfume (100ML)","description":"\u003csection\u003e\n\u003ch2\u003eWhat if there’s another way?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eParadigme\u003c\/strong\u003e, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003eAnother way to name a fragrance\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eParadigme\u003c\/strong\u003e [pa-ruh-dym] noun. A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003eAnother way to compose a fragrance\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eParadigme Eau de Parfum\u003c\/strong\u003e rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville opened a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid—a symbolic echo of the iconic Prada triangle itself.\u003c\/p\u003e\n\u003cp\u003eThe result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness. Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood. At the heart, an iconic green Bourbon Geranium reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition.\u003cbr\u003e\u003cbr\u003eThe obsession for this composition was audacity, the audacity to challenge classicism and propose a new model, more sensual and magnetic » — Marie Salamagne, Master Perfumer\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003eAnother way to design a bottle\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eParadigme\u003c\/strong\u003e bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color. The outerbox is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo.\u003cbr\u003e\u003cbr\u003e“When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.” — Coralie Salem, Creative Director, Prada Beauty\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"f-mb-8\"\u003e\n\u003cspan class=\"other-attr-label\"\u003e Fragrance Family:\u003c\/span\u003e Woody\u003c\/li\u003e\n\u003cli class=\"f-mb-8\"\u003e\n\u003cspan class=\"other-attr-label\"\u003e Gender:\u003c\/span\u003e Male\u003c\/li\u003e\n\u003cli class=\"f-mb-8\"\u003e\n\u003cspan class=\"other-attr-label\"\u003e Occasion:\u003c\/span\u003e Perfect for Evening, Date Night, and Special Occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"By92","offers":[{"title":"Default Title","offer_id":47932401254636,"sku":"52","price":625.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/1317\/3484\/files\/027017385793_1.jpg?v=1783861866","url":"https:\/\/www.by92.ae\/products\/prada-paradigme-men-perfume-100ml","provider":"By92","version":"1.0","type":"link"}